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NovemCritical reception Professional ratings Review scoresĭylan Green of Pitchfork wrote a generally positive review, acknowledging how personal the album was, though found 'his worst tendencies as a rapper consistently hold him back. In June 2023, he embarked on The Intelligent Movement Tour around the United States. On December 7, 2022, he unveiled the cover art and track list.

I took a leap of faith, if you will.' With his album Do What Thou Wilt., he previously focused on algorithm, and 'this time around wanted it to feel good first.' Once he created the track ' Fallacy,' he gained a sense of direction for Herbert. How I'm choosing to take it is-and I'm not giving it credit-but it brought me down to a place where I needed to be as vulnerable as possible, and as soon as I said everything I needed to say, I jumped. He said, 'I recorded the majority of the album, pretty much finished the album, before I did what I did.

In an interview with Charlamagne tha God, Ab revealed that he attempted suicide during the making of the LP. I got to a point, probably about the four- or five-year mark, where I'm like, 'Man, I hope they ain't forget about me.'' He admitted it was the first time he felt pressure due to timing and other music being released: 'A lot of new artists coming out every day. He worked on the record since 2016, and planned to drop it in 2020, though the pandemic happened. Will they still listen?Īb-Soul informed Vulture that he wanted to try and 'restore the feeling of hip-hop in this climate,' where he tried not to listen to any music in order to have no external influences and to be organic as much as possible. It's moving fast, there's so much new music every day. Like, it might be too long, I might have missed my window. This is the first time I ever felt pressure about releasing a project. Ab-Soul can't even fuck with Herbert,' one of his longtime friends, King Richard, says at the end of 'No Report Card.' The Black Lip Bastard has set high standards, but his homie may have a point.

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(The music video bravely recreates the conditions of his suicide attempt, while a separate lyrics video shows comments from fans sharing how the song impacted them.) 'Herbert,' meanwhile, details the relentless string of struggles that he's fought all his life: being diagnosed at 10 years old with the rare disease Stevens-Johnson syndrome, which impacts his skin and his vision losing his father to gun violence and his former partner Alori Joh to suicide and more.īut what's notably missing from Herbert is those conspiracy theories that electrified older albums like Control System he'd rather mine his own life experiences for deeper meaning instead of digging through the annals of YouTube and message boards. He revisits his younger days of memorizing Kris Kross lyrics ('Hollandaise') and dealing with shady promoters during his journey to rap stardom ('Moonshooter') taps into the street culture of his hometown of Carson, California ('Gang'nem') and spits like his life is on the line on the DJ Premier-produced 'Gotta Rap.'īut the centrepieces of the album are 'Do Better' and the title track, 'Herbert.' On the former, Soul grapples with depression and substance abuse while motivating himself to strive for his personal best.

It makes for his most grounded record yet: His boastful rhymes teem with gratitude, his nostalgic verses produce sharply distinct memories, and voicemails from family members and loved ones hold the album together.

(This included things like seeing an image of Hitler in photos of the 9/11 attacks.) So this time around, the cerebral, heart-baring lyricist sheds the veneer of his rap moniker and exposes fans to his real name, Herbert.

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He lost two of his best friends-rappers Mac Miller and Doeburger-and started to climb out of what he describes as a 'rabbit hole' of misinformation and conspiracy theories that impacted his relationships with loved ones and critics alike. In the six long years since Ab-Soul last released an album, he's been through a lot.